Have you ever wondered why cigarette packages are labelled while cars aren’t?
Do you live in a highly trafficked area?
Wanna know about the effects that vehicle-caused-pollution has on our health?
Then Sigh Out Loud is for you.

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Mission

One day, the next generations will look back at us and have a big laugh, thinking about the way we advertised cars without considering them to be polluting agents.
Therefore we have created a campaign (or perhaps more a disguised provocation) to demand that polluting cars should be labelled by governments

worldwide as harmful products (as cigarettes, alcohol and some other food & beverage products already are) to our health.
The immediate output of this project will be sustainable stickers to be affixed (without leaving any mark) on cars throughout the world, as a symbol of protest against indiscriminate pollution from the automotive lobbies.

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Science

The SOL project also aims to become a permanent scientific observatory (possibly worldwide) for studying and reporting the effects of air pollution on the human body. Research Leader will be Elena Messina, Medical Anthropologist: a highly accomplished management professional with 8 years’ diverse experience in the medical sector.

She is currently heading local delivery of the national “Choice for the Community” initiative involving extensive medical and scientific liaison with political and civil institutions to develop awareness and acceptance of organ donation. Professor in Continuing Medical Education (ECM) and Adjunct Professor in Medical Anthropology at Nursing Sciences, Università Cattolica del Sacro Cuore.

full bibliography

Smog kills

Every breath we take: the lifelong impact of air pollution' - a call for action

https://pubmed.ncbi.nlm.nih.gov/28148571/

Smog causes dementia

Did you know living nearby the major roadways increased the incidence of dementia?

Ref. Mark A S Laidlaw, Arthur E Poropat, Andy Ball, Howard W Mielke, Exposure to lead in petrol and increased incidence of dementia https://doi.org/10.1016/ S0140-6736(17)31466-6 VOLUME 389, ISSUE 10087, p2371-2372, June 17, 2017

Smog affects social competences

Did you know neurotoxicant pollutants released during incomplete combustion of fossil fuel, tobacco impact your social competences?

These data suggest that prenatal exposure to PAH produces long-lasting effects on self-regulatory capacities across early and middle childhood, and that these deficits point to emerging social problems with real-world consequences for high-risk adolescent behaviors in this minority urban cohort. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5333974/

Smog harms your brain

Identifying key messages about the health effects of air pollution from fossil fuels, John Kotcher, Edward Maibach, Wen-Tsing Choi https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-019-7373-1

Change.org

Change.org is the main worldwide platform for online petition and causes. We want to use this tool in order to raise as many signatures as possible to ask governments internationally to put restrictions on car advertisements and demand that every polluting car should be sold with apposite labels on it. Once the petition will be fulfilled, signatures will continue to be collected on the website.

Polluting cars should be labeled by governments, as cigarettes are, to warn against irreversible health threats.
Sign the petition

SIGH OUT LOUD is a project by NoPanic Agency

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